I recently had the pleasure of talking with a handful of hiring colleagues and recruiters regarding the process of how to hire digital marketing and E-Commerce virtuoso’s. This is what I found: every single HR professional and recruiter was on a completely different page. Is your company currently hiring for a marketing manager or Director

You have an awesome product. You are selling it online through your E-Commerce solution. You hired an E-Commerce Director to lead the charge. You integrated your company website into Magento, IBM Websphere or Miva Merchant  E-Commerce platforms. You have uploaded SKU data, product info, video and graphics. You even have an agreement with some affiliate sites,

E-Commerce can be incredibly challenging. Between driving traffic to your website, increasing shopping cart conversions, managing your product and SKU data, to keeping track of customer data,  it can make your head spin. So how can you make your E-Commerce site generate an ROI, all the while making your task-life easier? Here are four tried-and-true

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